I am meeting more and more colleagues who are working towards only doing business with other companies that support sustainability.  There is definitely a growing movement that encourages businesses to strategically align their practices with their deepest held values.  Sustainable profitability is a term being used to define profits made in ways that bring long term sustainability to the business itself as well as the earth.  I am encouraged!  While companies often have many socially responsible plans in place, often customers and clients don’t know all that is being done in terms of sustainability.  Here is a simple and effective way to share your sustainable practices and values with your clients and customers this holiday season.  Send corporate gifts to all your supporters and partners that clearly indicate your values on the topic.  One idea that many companies are finding helpful this year is sending the Your True Nature e-card that plants a tree.  For every beautiful, musical e-card that is sent, the recipient receives a certificate showing that a tree was planted in their name.  This is a lasting gift that will tell the recipient exactly what you stand for on the topic of sustainable business practices.  There are many benefits to this type of corporate or business to business holiday gift.  Trees protect the earth and help counter global warming.  You can send the gift from the comfort of your desk without wrapping and without using gas to get to the store or deliver the gifts - all of this is good for the earth.  I think the important thing to remember is that we can each take small steps towards thinking greener and aligning ourselves with others who feel the same way.  Together and little by little we make a big difference in the health of our planet.  Happy Holidays from those of us at Your True Nature!  Let’s wish for a White Christmas and Think Green at the same time.